A group of over 100 UK drink industry figures have signed a letter written to The Times urging the chancellor to rethink its decision to reverse the alcohol duty freeze.

The UK government has announced a second consecutive duty freeze on spirits, wine, beer and cider.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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